High Point Panel to Discuss Consumer Attitudes About Sustainable Furnishings

SustainableFurnishingsCouncilCHAPEL HILL, N.C.–The Sustainable Furnishings Council will host a panel discussion and luncheon during High Point Market that will help retailers understand consumers’ current attitudes about—and purchase intentions of—sustainable furnishings.

Prominent retailers Mitchell Gold, founder of Mitchell Gold + Bob Williams; Steve Freeman, vendor resource manager of Room & Board; and Peggy Burns, owner of Circle Furniture, will share real-time solutions for earning the loyalty—and dollars—of home furnishings shoppers. Bob George, owner of Impact Consulting, the firm that conducted SFC’s fifth annual consumer research study, will guide the discussion and share topical research findings.

“The results of SFC’s 2013 Green Home Furnishings Study provide clear-cut evidence of consumers’ growing interest in sustainable furnishings and environmentally safe products in general,” said SFC Executive Director Susan Inglis. “Our data goes on to show need for greater education—on the part of both home furnishings manufacturers and retailers—so consumers know about and ultimately buy sustainable home furnishings.”

SFC’s luncheon begins at noon on Tuesday, Oct. 22. The hour-long event will be held in the International Home Furnishings Center’s Green Wing Ballroom B, 11th floor. The event is free to registered High Point Market attendees, but advance registration is required. E-mail admin@sustainablefurnishings.org to secure a seat(s).

To obtain a copy of 2013 Green Home Furnishings Study, which was underwritten by Mitchell Gold + Bob Williams, SFC members obtain login credentials when they contact the SFC offices at (252) 368-1098 or admin@sustainablefurnishings.org. The report is available to non-SFC members for $250 at https://furniturecore.com; select the Industry Info tab and choose Industry Reports in the dropdown menu.