Hickory Springs Names Alala National Accounts Director

Eddie Alala

Eddie Alala

HICKORY, N.C.–Hickory Springs Manufacturing Company has appointed Eddie Alala to the newly created national accounts director position for its consumer products division.

In this new role, Alala will focus on maintaining and growing the division’s key accounts as well as creating new business opportunities throughout the nation.

Alala joined Hickory Springs in 1990 and has held various positions within the company that have focused on establishing new business opportunities in both the retail furniture and bedding markets.

“Eddie’s existing business relationships within the retail furniture and bedding markets will serve the company well as he works to strengthen key accounts and develop new relationships in the retail industry,” said Dwayne Welch, executive vice president and chief sales and marketing officer of Hickory Springs. “We look forward to Eddie bringing his 20 plus years of experience to the consumer products division and opening up valuable new retail markets and revenue streams for Hickory Springs.”