NEWPORT NEWS, Va.—Kimberly Haden has been named marketing communications and innovation manager for C&F Enterprises, a newly created position for the company.

Haden is responsible for leading C&F’s social-media and online marketing strategies, and its corporate communications. She reports directly to Edward Fang, the company’s president and owner.

Before joining C&F, Haden was business development manager for Net Telcos, a provider of computer networking services. Her career includes positions involving the Internet and new-media marketplace, specializing in technology integration and Web management.