SPRINGFIELD, MO.–GuildMaster will unveil a new branding campaign and logo at the winter markets. The new logo will be featured at each of the GuildMaster showrooms, and will launch at the Atlanta International Gift and Home Furnishings Market, Jan. 7-14. This is the first phase of the campaign for 2014, featuring “Stories Made by Hand” as the tagline.
“This new look reflects a fresh point of view for GuildMaster, consistent with our goals moving forward. However, as the line continually develops and evolves, our commitment to creating pieces made one at a time by skilled artisans remains unchanged,” said CEO Steve Crowder. “Each GuildMaster piece has a story—a story that is embellished by the craftsmanship of its builder and the finishing touches of its owner.”
The new GuildMaster branding and QuickShip Program also will be featured at the Dallas Total Home and Gift Market Jan. 15–21, and Las Vegas Market Jan. 26–30.
“Each GuildMaster story reflects the conversations it inspires and the room it transforms,” said Margaret Powers, vice president of sales and marketing. “To fully develop the Stories Made by Hand concept, we are asking buyers and designers to share their GuildMaster stories with us at the upcoming winter markets. Our goal is to collect stories that will be woven throughout our marketing campaign, exemplifying how each GuildMaster piece becomes a cherished part of its owners narrative.”