Guildmaster, the decorative furniture and accessories company that has also operated under the Decorize name, has officially become just GuildMaster.
The name change was made at the High Point Market last month, accompanied by a new logo that more accurately depicts the handcrafted artisan nature of the company’s product line.
“We believe our new brand perfectly reflects our culture of creativity, commitment and pride in each handcrafted piece we produce,” said Steve Crowder, president of the company. “It’s an expression of how we look at our home furnishings—as jewelry for the home.”
The publicly owned company will continue to trade under the DCZI symbol on the over-the-counter market.