SOMERSET, N.J.–Ekornes has expanded its retail sales associate training program by launching an interactive Web site, ilovestressless.com.
The site, to be used after an associate has been through Ekornes’ professional sales-training school, reinforces not only the features and benefits of the company’s recliners, but provides a product draper tool to show the customer how each leather and wood option work together on a Stressless recliner. Additionally, the site offers an interactive room design and space-planning tool; information on new products; advertising and promotions; and up-to-date sales tips and tools, according to a statement from the company.