Dow Unit Becomes Lead Sponsor of SSA Environmental Program
FRIANT, Calif.--The polyurethanes business unit of Dow Chemical Co. is the lead sponsor of the Environmental and Safety Program of the Specialty Sleep Association.
According to an SSA statement, Dow's support will enable the development of a new consumer-education section on the association's website, sleepinformation.org; a training module for retail sales personnel; and the creation of a social-networking platform. All of these will be designed to guide and advise consumers on buying environmentally friendly sleep products, SSA said.
Umberto Torresan, North American market manager for Dow Polyurethanes, said the sponsorship "demonstrates (the unit's) commitment to the bedding industry by offering innovative technologies and supporting leading efforts to develop standards for sustainability and consumer education."