CHICAGO–Celebrity chef Paula Deen has joined forces with furniture retailer Walter E. Smithe on a television advertising campaign to promote her Down Home furniture collection by Universal Furniture.

The first ad debuts today, and features Deen tucking the three Smithe brothers—Walter, Tim and Mark, co-owners of the retailer—into bed to promote her custom bedroom furniture. This ad can also be viewed on the Walter E. Smithe website, smithe.com. Three additional commercials will be unveiled throughout the year, each featuring Down Home furniture for different rooms in the house.

The Down Home collection is the latest addition to Deen’s Home collection, and includes 42 pieces that draw inspiration from Deen’s home in Savannah, Ga. It is designed in a mix of English, French, Dutch and Early American styles, for which this region is known.