WESTBURY, N.Y.-Crystorama will unveil its new 2011 marketing campaign in its Trade Mart showroom, #3503 during the Dallas International Lighting Market this week.

Called Artistic Illumination, the campaign will celebrate the history of Crystorama’s 55 years in business with a focus on the next 50 years. It will also consist of three key pillars: enhanced communication, fashion forward designs and overall brand building.

In addition, the lighting manufacturer will also announce its 2010 Representative of the Year.

A cocktail reception will run from 4 to 6 p.m. Jan. 20, and announcements will be made at 5 p.m.