HIGH POINT, N.C.–Furniture industry veteran Paul Greenbaum has launched Ceja International, an importer of Italian marble tables and accent furniture.
The company, headquartered in Woodbridge, Conn., is debuting at the High Point Market next month in Suite 4L of the Commerce & Design Building (C&D).
A third-generation retailer, Greenbaum made a name for himself at Wayside Furniture, and later at Breuners.
Most recently, Greenbaum served as vice president of sales and marketing for Excelsior Designs, a purveyor of high-end, contemporary Italian case goods.
Ceja International is introducing ten exclusive collections at the Fall 2011 Market, encompassing more than 40 pieces of Italian-crafted marble dining and occasional tables, desks and accents. The designs span casual and transitional styles, as well as fashion-forward modern looks.
The line will be serviced via a network of regional independent sales representatives, according to Greenbaum. “Although presented in a specific marble and apron profile normally associated with a domestic stocking strategy, we also have the ability to serve the design community with custom orders based on their clients’ needs,” he said.