RICHMOND, Va.—Time.com has cited “My Favorite Video,” produced by Carpenter and SleepBetter.org as part of their online and social-media campaign, as one of the website’s top 10 “Talented Web Videos” of 2010.

Featuring the comedy team of Rhett McLaughlin and Link Neal, the video, titled “2 Guys 600 Pillows,” is currently posted on both SleepBetter.org and the team’s website, rhettandlink.com. It features Rhett and Link with a multitude of pillows that float, shape themselves into forts and giant toilets, and serve as a trampoline. Valerie Lapinski of Time.com praised the video in her post for the concept of running it backwards, which creates the effects of movement in the pillows.

According to a statement from Carpenter, the campaign as a whole has generated 3.9 million views of the two videos that have appeared on the site so far, along with more than 230,000 unique visitors to SleepBetter.org and more than 9,000 new fans on the SleepBetter.org Facebook page.