Bombay Brand Relaunches in the U.S.; QVC to Debut Collection
Posted on August 25, 2010 by
NEW YORK-Bombay Company's globally inspired look is headed back to retail.
Once a multi-channel retailer with more than 450 stores, Bombay has been repositioned for the wholesale market with programs targeting the specialty, department and mass channels. The company recently exhibited at the New York International Gift Fair, and it now has a new penthouse showroom at 489 Fifth Avenue to display its initial 250-piece collection.
On Sept. 30, it will debut on QVC with 14 home decor and accent pieces ranging from $29 to $180. While new designs are part of the initial collection, so are some former best sellers, such as the art nouveau D'Orsay table collection, Asian Garden dinnerware and the Montebello reverse-painted mirror.
"We want to demonstrate our commitment to the marketplace and present a fully realized vision of the home lifestyle brand consumers know and love," said Wil Hollands, chief merchant of The Bombay Company and president of Hermes-Otto International USA LLC, which holds the exclusive license for Bombay products in the U.S.
Bombay Brands LLC was established in early 2008 through a joint venture between Hilco Consumer Capital and Gordon Brothers Brands.