PHOENIX–“The Sweet Spot” is the name for a new aspenhome program that debuts next month in Las Vegas, featuring more than 500 individual products that address the value-conscious customer.
“Our research shows that there are popular prices that consumers are willing to pay for specific items and groups,” said Dave Heard, executive vice president of sales. “We have over 500 items that match or exceed those style expectations while hitting the right price points.”
Sweet Spot products include bedrooms for under $1,999, informal dining in the $699 to $999 range and entertainment consoles from $149 to $499. There are also desks, occasional tables and motion sofas in the program. Several new collections—Cross Country, Bungalow Baby and Sapphire Bay—will also feature Sweet Spot deals as will 11 existing collections.
Added Heard, “Increased inventory availability along with reduced freight costs make this an even sweeter deal for our retailers.”