AICO Launches Consumer Ad Campaign
PICO RIVERA, Calif.-AICO has announced an aggressive consumer advertising campaign for 2012 that focuses on leading national magazines.
Chuck Reilly, senior vice president of sales and marketing, said, "The Dec./Jan. issue of House Beautiful contains a two-page spread featuring the Hollywood Swank collection--a product of the Michael Amini and Jane Seymour design collaboration. This will be followed up with a full-page ad in the Jan./Feb. issue of Elle Decor and the February issue of Architectural Digest. We have made a commitment to all three publications and their digital counterparts for 2012."
The company added that most of AICO's advertising efforts to date have been trade related.
"In a business climate where most companies are cutting back, AICO has been fortunate as our business is up and we want to take advantage of our momentum in the marketplace," Reilly said.