HIGH POINT, N.C.–For the first time, Agio International will exhibit a selection of outdoor furniture collections at the Spring 2012 High Point Furniture Market.
Agio officials credit traditional furniture retailers who have recognized the benefit of adding outdoor collections to their product mix as the motivation behind the manufacturer’s entry into the High Point marketplace.
“We are coming to High Point for the first time because we know there are indoor retailers who are ready to go into the outdoor casual category,” said Bob Gaylord, president of Agio. “They’re creating an entirely new category within their stores. If an indoor retailer is ready to make the jump into outdoor, we want to be there to discuss the opportunity with them.”
Agio’s presence will be evident throughout the market. A temporary showroom has been leased at Showplace (#1512) as well as a display outside in the garden area between Main and Showplace. Also, Agio will provide outdoor sets for attendees at hospitality events at “Sunset on 3,” on the Showplace’s third-floor balcony.
Agio representatives feel strongly that showing at High Point will give the brand even greater penetration into the market of traditional furniture retailers.
“As the furniture stores continue to embrace the outdoor furniture category as a viable part of their mix, it now makes sense for us to exhibit at High Point,” said Andy Sokol, Agio vice president, sales/furniture stores. “We want to give the furniture store buyers easy access to our company and High Point provides us with a wonderful place to introduce ourselves and our line.”