Abbyson Teams With Monica Pedersen
LOS ANGELES-Abbyson Living will debut the Monica Pedersen Furniture Collection by Abbyson Living at the Las Vegas Market in January 2014 with more than 25 SKUs.
The initial launch will feature colorful new designs of living room collections, including sofas, accent chairs, ottomans, dining chairs, and barstools.
Pedersen will have her own space to showcase her new line within the Abbyson Las Vegas showroom located inside building B, Floor 8. Abbyson and Pedersen plan on designing more than 75 SKUs by mid-2014. The next phase will include bedroom collections.
"We are thrilled to have partnered with such a well-known and respected designer that defines elegance," said Yavar Rafieha, president of Abbyson Living. "Monica's expertise in design, style and market trends combined with family values complements the Abbyson brand and we're happy to have her join our team."
Pedersen is best known for her work on HGTV's hit television series Designed to Sell and HGTV Dream Home Giveaway. Her designs and tips have been featured in national publications, including Redbook, Town and Country, Good Housekeeping, InStyle, USA Today, Washington Post, Woman's Day, Family Circle and Domino.
"I am so excited to launch my Monica Pedersen furniture collection with a company whose product and people I believe in," Pedersen said. "With this partnership, we are going to be introducing many new and trendy designs that will be inspired by elegance."
The licensing agreement is a new initiative for Abbyson Living. The company said that it is the first of many more licensing deals for the company.