24741 Wed, 04/25/2012 - 12:41pm
NEW YORK-Mitchell Gold + Bob Williams and Interlude Home have been tapped by CBS Consumer Products to create furniture and home décor lines inspired by CBS’s “The Good Wife.”
Announced at High Point Market, the line will be developed in collaboration with the show’s set decorator, Beth Kushnick, and inspired by actual set decoration ideas seen on the series. It is the first license for the show, which stars Julianna Margulies.
Products will debut on the show this fall, the show’s fourth season. Mitchell Gold + Bob Williams will focus on home furnishings, which will be available in its retail stores nationwide, while Interlude Home will create accessories, accent furniture and lighting, available in stores throughout the U.S. and online.
After the consistently positive response from viewers about the set decoration on the show, Kushnick began writing a blog called “The Good Look of The Good Wife,” at cbs.com, and tweeting answers on Twitter to questions about her work and the series’ aesthetic. “I’m constantly asked questions such as ‘I want my office to look exactly like Eli Gold’s…where can I get that furniture?” said Kushnick. “Now fans will be able to buy many of the pieces.”
Liz Kalodner, executive vice president and general manager of CBS Consumer Products, said, “This opportunity sprouted from fan feedback to Beth’s inspiring decor. We used our merchandising and retail experience to make this line a reality. The collaboration between Beth and the manufacturers has been seamless resulting in fashionable and sophisticated interiors throughout the set of “The Good Wife.” We just can’t wait for fans to see the collection.”
Mitchell Gold, co-founder and chairman of Mitchell Gold + Bob Williams, added, “Needless to say, this is a very exciting and different kind of venture for us, unlike anything we’ve ever done before. We’re huge fans of the show not just because we love the story line and the superior acting, but we love Beth’s style sense and her ability to create very realistic and beautiful interiors which we think are very much in sync with the looks resonating with consumers today.”