MARIETTA, Ga.–International custom rug company Tai Ping has entered into a partnership with Wools of New Zealand for use of its Laneve fiber integrity brand. Laneve was recently launched by Wools of New Zealand’s parent company, Wool Partners International, as a fiber that attests to the integrity of the wool, and manufacturing processes meet specific standards. Tai Ping will now use this wool in select rugs sold throughout North America, Europe and Asia.
“New Zealand wool has long been our fiber of choice,” said Eric Cooper, vice president of global technical operations and sustainability, Tai Ping, which has been a Wools of New Zealand partner since 1995. “Not only does it support our sustainable commitment, it provides the clarity of color, strength and luxurious luster our high-end clientele demands.”
Elise Demboski, Wools of New Zealand’s executive director for North America, added, “Our partnership with Tai Ping builds on the presence already established by Wools of New Zealand internationally and on Laneve in the United States, where we have so far announced 18 Laneve brand partnerships.”