Ralph Lauren Home, a division of Polo Ralph Lauren Corp., is the latest designer brand to join Safavieh’s portfolio of collections. The initial group will launch under the Ralph Lauren Home and Lauren Ralph Lauren Home brands at the Atlanta International Area Rug Market in January, and will include both handmade and machine-made rugs.

A statement from Ralph Lauren Home said the new licensing agreement will strengthen and grow the Ralph Lauren Home business in markets throughout North America, Europe, Asia and the Middle East.

“Safavieh’s passion for quality and craftsmanship coupled with their firm grasp of both the Ralph Lauren and Lauren brands make them an ideal partner as we enter into this new line of business,” said Frank Guzzetta, president, Ralph Lauren Home.

“Our approach in this launch was to develop luxury area rugs infused with the spirit of the Ralph Lauren brand, addressing a complete range of lifestyles to further complement the pieces within the Ralph Lauren Home collection,” said Arash Yaraghi, principal, Safavieh.

Safavieh’s existing designer collections are from Martha Stewart, Thomas O’Brien, Thom Filicia, Suzanne Kasler, Jamie Drake, and David Easton.