26150 Wed, 10/10/2012 - 3:18pm
By Andrea Lillo
At last month’s New York Home Fashions Market, Nourison welcomed its latest licensed line into the fold: Waverly. Offering accent and area rugs, including indoor/outdoor, the new line is inspired by the fabrics from the almost 90-year-old home furnishings brand.
In the area rug collection, the rugs are divided into three groups. The Aura of Flora designs are printed on polyester and include modern floral and ikat patterns; they will retail for $199 for a 5.3-by-7.5. The indoor/outdoor collection, Sun N’ Shade, features designs including lattice and city names, retailing for $99 for a 5.3-by-7.5. The accent rug group is called Beach & Bay, a handhooked collection with nautical designs and classic stripes that will retail for $24.99 for a 20-by-33-inch size.
Waverly is a well-respected name, Steven Peykar, principal, Nourison, told HFN. “Their wealth of designs and archives is really unparalleled in the industry. It supplements what Nourison already offers. And it allows us to produce more popular price points as opposed to our other licensed brands. It will open doors for us.”
In addition, Nourison launched its first comfort mat collection for the kitchen and, for the first time in rugs, the bath. They come in three types: hooked, printed and bath.
In addition, the company extended its printed polyester line with a new collection called Altered State, which targets boys and girls up to about 17 years of age with such designs as tattoos, skulls, the Statue of Liberty and guitars