By Jennifer Quail
ATLANTA–Oriental Weavers ups its ante this market with the first product from its broadloom and underlay programs.
The company said the launch of the product categories has generated excitement among its customers for the summer markets.
“With our new pad and patterned, woven broadloom lines we are introducing in Atlanta, we expect to have a very successful show,” said Kim Reynolds, vice president of marketing for Sphinx/Oriental Weavers. “We have solid appointments scheduled and we have received very positive feedback regarding the new lines.”
All the new products feature proprietary technology. The needlepunch All-N-One and LuxeHold underlay products were developed to bring a new level of product to the category, the company said. And the patterned broadloom is constructed of Oriental Weavers’ exclusive Weavlon polypropylene, using the its proprietary Weavlock weaving process.
Oriental Weavers will also have a complete assortment of PVC padding products.