With thousands of products premiering at this month’s Atlanta International Area Rug Market, every design style and room of the home is covered—literally. For the contemporary home, there are numerous bold colors and patterns to make an unforgettable statement. But as some consumers feel comforted by more traditional looks, manufacturers have those styles as well. The transitional patterns work for those in-between interiors.
Manufacturers will continue to expand their offering of products at lower price points, tempting both buyers and ultimately consumers to purchase product. Other strategies include offering more product categories to become a one-stop shop, or prolonging a rug’s life by making it more durable or reversible. For consumers partial to the design style of brand names, there are also additions to a number of licensed lines.