DALTON, Ga.–Grammy-nominated signer/songwriter Jewel will be this year’s celebrity to appear in Karastan’s “Make A Statement” national ad campaign. Six versions of the ad—three each for the manufacturer’s rugs and carpets—will begin to run in the April issues shelter and lifestyle publications including Architectural Digest, InStyle, Metropolitan Home and Veranda.
“Jewel’s unique authenticity, singular back story and drive to excel at everything she does are traits that Karastan shares and admires,” said David Duncan, vice president of marketing, Karastan. “Her multifaceted persona, commitment to balance in life and work, and love of design and craftsmanship are completely in sync with the defining characteristics of the Karastan consumer.”
Jewel becomes the sixth personality to appear in previous campaigns. Previous Karastan campaigns included, and which have included Kelly Preston, Mariska Hargitay, and Andie MacDowell.