HGTV Home to Open Pop-Up Showrooms
NEW YORK--HGTV Home products will be on display in HGTV Home Pop-Up Showrooms inside five malls across the country starting in May.
The 3,000 square-foot showrooms will open at Phipps Plaza in Atlanta (May 1-June 4); King of Prussia Mall in Philadelphia (July 1-Aug. 4); Tysons Corner Center in Tysons Corner, Va. (Aug. 19-Sept. 22) and The Shops at North Bridge in Chicago (Oct. 7-Nov. 10). A special holiday-themed showroom will be featured at Santa Monica Place in Santa Monica, Calif. (Nov. 25-Jan. 1, 2014).
"The HGTV Home Pop-Up Showrooms offer consumers a chance to engage with the brand on a new level and a truly unique way," said Denise Conroy, HGTV's senior vice president of marketing and creative. "Shoppers can now see in-person how to get the room designs they've seen and loved on HGTV and HGTV.com."