26098 Thu, 10/04/2012 - 12:51pm
NEW YORK–Aerin, the luxury lifestyle brand founded by Aerin Lauder, granddaughter of the iconic Estée Lauder, has partnered with EJ Victor, Visual Comfort & Co. and Lee Jofa for multi-year licensing agreements. The new partnerships will add furniture, lighting, fabric and area rug collections to the Aerin product offering.
The new product categories will launch next spring, and follow the earlier announcement of agreements with Lenox Corp. for tabletop and a Home Objet collection.
“While beauty is my heritage, home is one of my passions,” said Lauder. “When I decided to enter into the home category, it was imperative that I collaborate with partners who share my vision for creating quality products with a classic yet modern aesthetic. I feel strongly that every product we design has to be the best and I have great confidence in the partners we’ve selected.”
Expected to launch at the High Point Market in April 2013, fine furniture-maker EJ Victor will introduce more than 30 Aerin-branded upholstered pieces and case goods and lighting company Visual Comfort & Co. will launch almost two dozen styles of table, wall, ceiling and floor lighting. Products will be sold via specialty and independent retailers and from aerin.com.
The Aerin collection with Lee Jofa Inc. will include a line of designer upholstery fabrics, wall coverings and trimmings and area rugs. The collections will be exclusively offered to interior designers and decorators through a network of Lee Jofa corporate and representative showrooms and national sales representatives in Spring 2013.