Surya to Introduce Rug Line from European Design Firm Papilio

Surya JAM CRAFT

From Papilio’s Pure collection, the Jam Craft design

CALHOUN, Ga.–At the upcoming High Point Market, Surya will introduce a new line of novelty rugs from award-winning, Belgian-based design firm Papilio, which combine a unique design aesthetic with recycled materials and unexpected construction techniques to offer fashionable, eye-catching rugs.

A trendsetter in the European novelty rug market, Papilio gives used and discarded materials a second life. Grouped into lifestyle collections, the company’s rug designs incorporate such fibers as bamboo, banana and camel wool, along with materials like newspaper, used cardboard and Indian saris. Each collection contains several price points to make it accessible to a variety of consumers and exemplifies Papilio’s philosophy that design doesn’t have to be expensive. It has received such international design awards as the Red Dot Design Award and Henry Van de Velde Design Award.

Collections include Pepper, a mix of trendy, hip and youthful rugs; Poem, a collection of springtime bloom designs in countryside hues and pastels; Pride, an elegantly colored and timelessly sophisticated collection; Pure, a stylish collection inspired by the natural beauty; and Planet, a worldly flavored collection balanced with Oriental, ethnic and Baroque influences.

“Based on the depth of the Surya line, and the level of service the company provides to its expansive customer base, we believe that Surya will be a strong advocate for the marketing of our products within the U.S. while remaining true to the Papilio brand,” said Christophe Vervaeke, vice president of product development, R&D, Papilio. “Like Papilio, Surya is an innovator and is committed to offering its customers products across a range of lifestyles and price points to ensure that they always have access to the latest trends and designs.”

Surya has the exclusive brand rights to Papilio’s line in the U.S.

“We are excited to partner with Papilio to bring to the U.S. market these stylish and trendsetting European rugs that not only convey a unique design aesthetic but also reflect concern for our environment and sustainability,” said Satya Tiwari, president, Surya. “Papilio’s inspired, forward-thinking approach to design is a natural match for Surya, and we look forward to offering these trend setting collections to our customers.”

In other Surya news, Surya President Satya Tiwari has been named the recipient of the 2013 Jerry Gans Memorial Award by the Greater Metropolitan Home Furnishings Association (GMFA). The award is presented each year to an individual in the home furnishings industry who has provided distinguished service to the industry. GMFA promotes the interests of  home furnishings retailers, reps, manufacturers, wholesalers and industry suppliers in the states of New York, New Jersey and Connecticut.