CALHOUN, Ga.–Surya has launched an enhanced version of its Surya Rewards customer loyalty program that gives customers a choice in how they wish to be rewarded. The expanded program builds upon the company’s existing rewards program, which provides customers with free Surya samples and displays, product discounts and other benefits as they reach key sales milestones.
Rewards customers can choose to earn Surya Points, which can be redeemed for Surya products, or to accrue miles or points for their preferred frequent flier or hotel program. Alternately, they can opt to earn Gift Card Points, which can be redeemed for a wide variety of popular retailer gift cards.
Well-received benefits of the current program, including an entry to win a trip to Surya’s factory in India and donation of a Surya rug to a charitable event on the customer’s behalf, will be carried over into the new program, the company said. Surya has also preserved the program’s humanitarian aspect by enabling participants to donate Surya Points to feed children in India through Akshaya Patra, an NGO-run mid-day meal program.