Surya Launches "Inspired Home Sweepstakes" on Pinterest
CALHOUN, Ga.-Surya has launched its "Inspired Home Sweepstakes" on Pinterest, where people can enter for the chance to win a Surya rug and home accessory package based on three themes: travel, fashion and nature. The contest runs through May 12, 2013, and is aligned with Surya's High Point Market inspiration-themed campaign, which highlights the inspirations behind many of Surya's products.
To qualify, entrants must create an 'Inspired Home' board on Pinterest and pin the featured accessory package they would like to win from Surya's Inspired Home Sweepstakes board as well as three of their other favorite products from Surya's Pinterest page or website. Surya hopes that the contest--its first "Pin It to Win It" sweepstakes--will help recognize the important role that inspiration plays in the design process, as well as drive brand awareness.
"We love Pinterest. It provides a powerful visual and social platform to engage with our design-focused customer base in new and exciting ways," said Satya Tiwari, president, Surya. "We not only use it as a place to share information and inspiration, but also as a tool to see what resonates with our page followers. That valuable information is then incorporated into our product development process."
Launched last year, Surya's Pinterest page now features more than 50 design boards--organized by colors, trends, rooms and designers--and has more than 2,800 followers. More details on the sweepstakes can be found at surya.com/inspiredhomesweepstakes/.