Surya Expands its Designer Collections at High Point Market
Posted on March 31, 2014 by
CALHOUN, Ga.-At the upcoming High Point Market, which starts this Saturday, Surya will showcase new collections in a number of its licensed lines, including Candice Olson, Kate Spain and Mike Farrell, and many new pillow collections. The company exhibits in Showplace, space 4100.
Surya will build on its successful line with Olson with the addition of three pillow collections, constructed of luxe velvet and linen and finished with fine details and intricate beading. A new natural fiber rug collection from Jill Rosenwald translates her hand-drawn designs and features shaggy hemp in earthen hues. From designer Kate Spain, new pillow and pouf collections feature eye-catching graphic motifs in a color palette ranging from soft pastels to boldly infused hues, with colorful handtufted and indoor/outdoor rugs to round them out.
The motifs from iconic Australian designer Florence Broadhurst have been translated into versatile indoor/outdoor rugs that complement the indoor/outdoor pillows introduced last fall. This licensed line will also debut a bedding line--a new category for Surya and previously announced--along with coordinating handtufted and handloomed rugs in rich, tonal colors. Mike Farrell adds playful pillows to his collection, along with handtufted and indoor/outdoor rugs, and they incorporate everyday motifs such as bicycles, tire tracks and numbers. Classic French elements are juxtaposed with vibrant colors to create a distinctly Parisian feel in Florence de Dampierre's new line of pillows, available in multiple designs and colorways.
"Our designer label collections cover a broad range of colors, textures and design aesthetics, making it easy for the customer to find attractive, high quality products to suit different lifestyles and budgets," said Lynne Meredith, vice president of product development, Surya. "Our in-house design team works closely with each of our licensees to bring their creations to fruition in appropriate constructions and colorways that express their vision and personality. Each collection is carefully crafted to enhance, complement and coordinate with the Surya product range."