Stanton Appoints Geoff Siebold to Dual Role

Geoff Siebold

Geoff Siebold

SYOSSET, N.Y.–Stanton Carpet Corporation has named Geoff Siebold to serve as both national sales manager for the Antrim brand, a new position, and Midwest regional sales manager for Stanton. Siebold will report to George Forte, vice president of sales.

As national sales manager for Antrim, Siebold is responsible for growing the overall business in the United States and Canada through increased participation with existing accounts, maximizing new opportunities and continuing to educate Antrim’s account partners and sales team about products and capabilities. He will be complemented by Stanton’s team of regional vice presidents. In addition, as Midwest regional sales manager, Siebold will oversee the growth of the Stanton and Antrim brands in the Midwest region through existing dealer expansion as well as new and complementary business. Tim Cargill will continue to manage a smaller region and handle the Ohio territory, the company said.

Previously, Siebold represented the Antrim brand in the Chicago Metro area since 2009, while operating his independent sales agency. Before that, he held posts as national sales manager and Midwest regional manager for other flooring brands.

“We are thrilled to have Geoff join the Stanton team. His great enthusiasm, passion and knowledge of the business make him a perfect fit for the Stanton family,” said Forte. “Geoff is very self-motivated and our past experience with his representation of the Antrim brand gave us great insight into Geoff’s strong work ethic and performance.”

Siebold added, “Having worked with the Stanton team through the Antrim brand, I’m confident this is a great fit with a very progressive and supportive company. I’m really excited and will work diligently to grow the Antrim and Stanton brands.”