DALTON, Ga.—Shaw Living has announced the publication of its annual Shaw Living Catalog, now available for shipment to retailers. Created to give consumers an easy shopping and selection experience, the catalog is a 450-plus-page sampling of all Shaw Living area rugs.
Each rug collection has a feature tab that provides pertinent information: the design inspiration surrounding the collection, its colors, and details on fiber and construction. Following the collection tab, each design is featured in all available colors and size options.
“We’re pleased to make the ‘Big Book’ available once again to our retailers and their customers,” said Kim Barta, brand manager for Shaw Living. “Because we offer so many beautiful area rug styles, our catalog carries out a key objective—keeping our consumers informed and inspired while ensuring a straightforward, enjoyable shopping experience.”