Seminar Program Planned for Las Vegas Market
LAS VEGAS-A slate of retailer-oriented educational programming addressing design trends, color forecasting, suggestive selling and other business-building marketing strategies, is planned for the Summer 2013 Las Vegas Market, July 29-Aug. 2.
"The Summer Las Vegas Market seminar schedule is highlighted by high-profile sessions focused on fashion, color and design, as well as today's hot-button business issues and marketing messages," said Dorothy Belshaw, president of Gift & Home Decor, International Market Centers. "As the leading total home furnishings and gift destination in the western United States, Las Vegas Market recognizes the added value of an enlightening seminar program, and we are happy to present a selection of interesting and inspiring presentations by industry experts."
Notable fashion-focused seminars include "The 2014 Sherwin-Williams Color Mix Forecast," by Laurie E. Clark of the Sherwin-Williams Company; "Human Spaces: Creating Meaningful Consumer Connections in Home Marketing," by Michael Aram and Sebastian Herald of Michael Aram, Inc.; "Fast Forward: A Future View of Interior Trends 2014," by Gregory Dunlop, WGSN-Homebuildlife; "Ahead of the Curve," with designers Alexa Hampton, Ron Woodson and Windsor Smith; and an expanded, double-header First Look program with Emily Henderson of HGTV, Monica Pedersen of HGTV and Julie Smith Vincenti of Nine Muses Media.
Business-oriented programs include "Marketing with Very Little Money," by Margi Kyle, The Designing Doctor; "Making Email Work for You," by Eric Dean of Whereoware; "Move That Merchandise!" by Susan Wagner of Smart Retailer; and "The Five Money Secrets of Successful Designers and Retailers," by Terri Taylor of Taylor Design Group.
The North American Home Furnishings Association (NAHFA) will also host a series of week-long seminars in their Retailer Resource Center's new location in Building B, Suite B-1050.
Four full days of programming will be among highlights of Market Week, July 29-Aug. 2. All sessions are free to Market attendees.