PORT WASHINGTON, N.Y.–Safavieh Kids, a new collection targeting the younger set from Safavieh, will preview at the Atlanta International Area Rug Market.
The ten initial designs—which include a butterfly garden, safari animals and whimsical florals—will be playful but also sophisticated to give them a longer lifespan, the company said. They will be handtufted in India of high-quality New Zealand wool, and will retail for $400 for a 5-by-8. The collection’s official launch will be at the Las Vegas Market, Aug. 2-6.
“The new collection will work equally well in pre-schoolers’ and pre-teens’ bedrooms, and some also work as fun accent rugs in beach cottages or guest rooms,” said Arash Yaraghi, principal. “A benefit to these very clean and crisp designs is that they adapt to changes in furniture as the child grows older. That same clarity of pattern allows for better readability on Web sites and catalog pages, which are increasingly important in kids’ retail.”