LAS VEGAS–In honor of the London Olympics Safavieh is celebrating in its showroom here, World Trade Center A101. The company will award a set of Union Jack decorative pillows in a random drawing of retailer names scanned during market. The drawing will be held this Friday, Aug. 3.
The British Flag gets a fashion makeover in Safavieh’s new pillow collection, with stripes of fringed red denim and white cotton. There’s also a version with stripes of burlap sack cloth in natural hemp appliquéd to layers of fringed blue denim cotton fabric. The company will introduce several cross-category Union Jack products during market in addition to the pillows, including a hand-knotted rug from the Spice Market collection dyed in subdued British flag colors; a new Britannia steamer-style storage trunk which features the flag printed on sturdy hemp fabric; and a Union Jack cube ottoman.
Safavieh will serve afternoon tea and scones throughout the day at its showroom daily.