NEW YORK–The fall edition of the New York Home Fashions Market kicked off yesterday, and rug manufacturers used the show to debut expanded collections and licensed lines, as well as new showrooms.
Nourison grew its accent rug business through its licensed and natural fibers lines because it made sense for its brands. “There was an opportunity to drive business in the accent category,” said Julie Rosenblum, executive director of licensing, “and these brands are universally well known.” The collections used a range of fibers, and some designs cross over from the area rug side.
Nourison’s Kathy Ireland licensed collection, for example, though it will officially launch at High Point Market next month, debuted a plethora of accent rug collections. Accent rugs debuted under the A Cafe Society and Jardin names — two of Ireland’s brands developed with Chef Andre Carthen and landscape designer Nicholas Walker, respectively. A washable, printed polyester line under both brands are “indicative of the aesthetics of those brands,” said Rosenblum, and include a coffee theme in the A Cafe Society brand and designs with an outdoorsy feel and earthy colors in the Jardin brand. A bath collection from Ireland was also shown, and includes the cotton Total Comfort memory foam and the textured Plush Solutions groups, as well as cotton rugs. Ireland’s line also had handwoven printed cotton line, a handwoven jute line and a microfiber line with a cotton backing.
Nourison also unveiled new accent collections under its Waverly license, including Fancy Free and Easy, a printed polyester washable line, with geometric, nature and lattice designs, and Rustic Charm, a jute and cotton line.
Loloi debuted its newly expanded showroom, with glossy floors and an open feel, which is three times the size of its previous showroom in the building. The company debuted more gifty and seasonal looks, said Steven Loloi, principal, as it’s expanding in that category. There were also more microfiber introductions, he said. “Microfiber continues to be popular, in both area and accent rugs,” he said. “It resonates well with the customer; they like that softness.” The company also previewed its new decorative pillow category, which it will officially launch next month in High Point.
Showing in its new New York wholesale showroom at 902 Broadway on the mezzanine level, Safavieh debuted new designs in its handwoven dhurrie collection, adding 25 geometric designs, which coordinate with the company’s growing Courtyard and Veranda indoor/outdoor lines. In addition, Safavieh is showing two dhurrie qualities for the first time, each handwoven of wool in India. The new dhurrie 600 range retails for $440 and standard Safavieh dhurries retail at $280 in the 5-by-8 size.
Garland Carpet & Rug continued its focus on young adult with its Simply Urban line, a polypropylene loomed rug collection that has two-color geometric designs. “It’s young, hip and trendy,” said Steve Snyder, vice president, marketing, and ideal for back-to-campus or first-time apartment or home dwellers with its $49 price point for a 5-by-8. Brentwood was another new collection, and was solid color with hi/low patterns. “It’s something simple but has texture,” he said.