NEW YORK–Rug manufacturers are using the New York Home Fashions Market this week as a launching pad for adding new rug collections and product categories, as well as to debut showrooms.
Surya continues to expand its lower price point offerings. “We’re paying more attention to these types of categories,” said Seth King, vice president, sales and marketing. “Our strategy is to focus on the $299 price point and lower.” This includes expanding its machine-made line, under the direction of Pat Douglass, vice president of printed rugs, who joined the company in June. At market, a new printed area rug line was among the introductions. With about 50 designs, the line is also hand carved. “It helps the design pop,” Douglass said.
Surya looks to add a new product category at High Point: home decor accessories such as vases and candle holders. “It strengthens our position with the furniture industry,” King said. The initial collection is manufactured in Mexico, but eventually products will come from India and China as well. They will be made of glass, pottery, resin and clay, while metal and wood items will join the collection in the future.
Feizy, in its new showroom in 230 Fifth Avenue, debuted a new product category as well: top-of-the-bed. In several patterns and solids, the collection includes cotton quilts and pillows from China. “Our product development person [Steve Sorrow] had some great ideas so we let him run with it,” said Cameron Feizy, executive account manager. A full/queen quilt will retail for $39.
Kaleen showed for the first time at the New York show, on the sixth floor in 7 West 34th. “We’ve had many requests from our national accounts for us to show in New York,” said Joe Barkley, executive vice president.