DALTON, Ga.–Pantone’s color of 2014—Radiant Orchid—was a featured segment on the December 5 episode of NBC’s “The Today Show,” which included a rug from Pantone licensee Oriental Weavers.
The show, hosted by Carson Daly, gave the rug—from Oriental Weavers’ Prismatic collection—exposure to more than one million consumers worldwide, Oriental Weavers said.
“We could not be more excited to get to the January markets so all of our customers can see the new area rug offerings we have featuring the 2014 Pantone Color of the Year,” said Jonathan Witt, vice president of Oriental Weavers. “Being the exclusive rug partner to Pantone affords us many benefits, none being more important than working with the Pantone team as new color trends are developed. We are so happy to service our invaluable retail partners first with the rugs featuring the new color that consumers will be immediately seeking. It’s just another reason to partner with OW.”