DALTON, Ga.–Oriental Weavers has named Nicki Rayburn director of marketing, responsible for creating a new marketing direction and developing global initiatives for the company’s area rug and hospitality brands. She is based here and reports to Jonathan Witt, vice president. She succeeds Aaron Gray, who has taken on a new role in sales for the company.
With more than 13 years of marketing experience, Rayburn was most recently at Mohawk, where she served as director of public relations for the Mohawk, Karastan and Durkan brands, and was responsible for strategic direction and implementation of public relations, trade advertising, point-of-sale efforts and other marketing functions. Prior to her time at Mohawk, she served as brand manager of PetSafe in Knoxville and began her career in an Atlanta-based advertising agency.
“We are truly excited to have Nicki on board as part of our team and look forward to our customers and clients benefiting from her talents and fresh approach to our company’s marketing efforts,” said Mike Riley, president of Oriental Weavers.