Oriental Weavers Inks Licensing Agreement with Tommy Bahama
Posted on November 12, 2013 by
DALTON, Ga.-Tommy Bahama, the island-inspired lifestyle brand, has partnered with Oriental Weavers to create a line of indoor and outdoor area rugs, with an initial launch at the Atlanta International Area Rug Market in January.
The Tommy Bahama Home rug collections will include rugs made of wool, jute and other fibers, and range in size from 2-by-3 to 10-by-14. Styles will feature traditional, botanical and coastal-inspired designs. To be produced at Oriental Weavers facilities in the U.S., India and Egypt, the new rugs will be available to consumers through specialty flooring and furniture stores as well as select catalogs in spring 2014.
"For 20 years Tommy Bahama has invited everyone to enjoy the island-inspired lifestyle. We are proud to partner with Oriental Weavers, one of the most exclusive indoor and outdoor area rug companies in the world," said Doug Wood, president and chief operating officer of Tommy Bahama. "Their long standing commitment to using high quality materials along with their unique and eclectic coastal design elements makes their collections a great fit for our brand." The Tommy Bahama brand is celebrating its 20 anniversary this year.
"We are thrilled to have the exclusive area rug partnership with Tommy Bahama, one of the most sought after and respected consumer brands in today's marketplace," said Jonathan Witt, vice president of Oriental Weavers. "As the largest manufacturer of outdoor rugs, it was obvious for us to partner with the popular lifestyle brand. Of course we have tremendous plans for the indoor line as well, which include multiple constructions and special styles, including natural fiber handknotted selections. Tommy Bahama's consumer brand recognition coupled with our unparalleled rug design and manufacturing capabilities is sure to be a home run for our retail partners. We expect a long and successful partnership with Tommy Bahama and are excited to debut the extensive line at the markets in January."
Tommy Bahama is Oriental Weavers's second licensed line announcement this year, after Pantone.
Shaw previously had the Tommy Bahama license.