SECAUCUS, N.J.–The building known as ORICA—for Oriental Rug Industry Center of America—has been closed and emptied, as the site is scheduled to be redeveloped into a residential building. It previously had about 40 rug wholesalers, with lines ranging from promotional items to high-end handmades.
The building is part of a massive site of over four million square feet in Secaucus, said Ron Simoncini, spokesperson, Hartz Mountain Industries, who manages the site. All of the showroom leases in the ORICA building had expired within the last year, and it’s currently under demolition now, he said.
Sanjay Purohit, CEO of Zollanvari as well as a former member of the ORICA marketing and promotion committee, said that business is evolving and having companies all in one building is not as necessary as it once was, as people do business by email and over the Internet. And if someone does want to see a company, then they will come and see that company regardless of its location, he said. “Business is less and less about going to the showrooms and more about being a destination–buyers will come to your showroom whereever you are.”
His company, Zollanvari, moved less than 15 minutes away from the ORICA building to 600 Meadowlands Parkway, Suite #130. Two other former ORICA tenants are also at the 600 Meadowlands Parkway address: F.J. Kashanian Rugs is now in Suite #22-A, and Kashee Brothers is now in Suite #21.
Another former tenant, the Oriental Rug Importers Association (ORIA) has moved to 400 Tenafly Road, #699, Tenafly, N.J.
Obeetee has relocated to 295 Fifth Avenue, Suite 908.