SADDLE BROOK, N.J.–Nourison has released more than 30 videos, with each focusing on one of its area rug collections. Lasting mostly between one and two minutes long, the videos target consumers as well as retailers and sales reps, and can be accessed through nourison.com or directly on YouTube under the username nourisonrugs.
“We think these videos are an invaluable sales tool for both our sales reps as well as our retailers and vendors,” said Thomas Itty, marketing director of Nourison. “Consumers are also looking for any additional information before making a purchase and I think these short, hard-to-turn-off videos will provide them the facts they need in a fun and entertaining way.”
Produced by Nourison’s marketing team, the videos are created in an HD, broadcast-quality format and can be supplied to retailers as raw video files for editing into loops and commercials. Retailers can also link or embed videos to their own websites or add them to their YouTube playlists.
More videos will be added over the next few months. “Our goal is to have short videos of most of our products and programs available by the end of the year,” said Itty.
The Nourison video playlist can be found at: http://www.youtube.com/playlist?list=PLJTZwjw_HY7BVg6uW3UwkYtPOecspr6Iz.