SADDLE BROOK, N.J.-Joseph Abboud has become Nourison’s newest licensed collection.
The rug company has signed an exclusive brand licensing agreement with the menswear design house, a division of JA Apparel Corp. Nourison will unveil the initial group of five collections at October’s High Point Market. The program will include powerloom woven and handmade rugs in a full range of sizes and styles.
“Joseph Abboud represents a timeless elegance, refinement, quality and classic style, which are also attributes that define the Nourison brand,” said Alex Peykar, principal at Nourison. “I am confident that their brand recognition and appeal, coupled with our expertise in rug technology, manufacturing and distribution, will lead to a successful program that will be beneficial to both companies.”
Kenton Selvey, president of JA Apparel Corp., said, “We’re delighted to work with a company that has established itself as a leader in the global floor covering industry. Nourison’s manufacturing abilities combined with their focus on quality product and superior service is unparalleled. This partnership underscores our strategy to work with best-in-class licensees as the Joseph Abboud brand continues to expand.”
JA Apparel’s creative director, Bernardo Rojo, will work closely with the Nourison development team on the design aesthetic and point of view of the rug collection.
The collection will be made Nourison’s manufacturing facilities in Asia and most of it will be ready to ship in September/October, with the balance in December/January. Price points will range from $499 to $1,299.