Macy's Expands GoodWeave Collection
Wilshire from Bashian Brothers is one of the new GoodWeave collections now offered at Macy's.
NEW YORK-Macy's has expanded its program with GoodWeave, and now offers consumers eight collections, with a total of 30 styles, in its Macy's Fine Rug Galleries stores nationwide and online at macys.com. GoodWeave is the international nonprofit organization that works to end child labor in the carpet industry; these rugs have been certified to be manufactured free of child labor.
Macy's new GoodWeave-certified area rugs, which are from Bashian Brothers and Kenneth Mink, retail between $359 and $3,595 and currently include seven handmade collections: Nottingham, Wilshire, Expedition, Gramercy, Valencia, Verona and Bordeaux. An eighth GoodWeave-certified collection, Belleport by Bashian, will be available starting this summer. The rugs can be found among the full assortment at the retailer, tagged with information about GoodWeave.
Macy's first launched its program with GoodWeave in 2011, initially offering four collections and 20 designs.
"By purchasing a rug certified by GoodWeave, Macy's customers can feel good knowing their new handcrafted carpet is not only beautiful, but supports the education of children across the globe in the effort to end exploitative child labor," said Shawn Outler, Macy's group vice president of leased businesses, vendor collaboration and multicultural business development. "We are very proud to support GoodWeave's meaningful work, and to provide our customers with high-quality, handwoven carpets created in socially responsible environments."
"GoodWeave's partnership with Macy's has the power to transform the problem of child labor directly on the ground in countries like India," said Nina Smith, executive director of GoodWeave International. "When a major brand like Macy's tells its suppliers that certification is a requirement of doing business, a message is sent down the supply chain that positive working conditions are a market requirement. As the largest North American retailer selling GoodWeave certified rugs, Macy's market leadership in the area of labor conditions in the carpet industry is likely to influence others to follow suit. This will stamp out the problem of child labor permanently."
Macy's offers other products with a focus on international social responsibility, including its exclusive Path to Peace program, which features items handmade by survivors of the Rwandan civil war and genocide, and the exclusive Heart of Haiti program, which includes pieces of jewelry and papier-mache decor made by artisans recovering from the 2010 earthquake.