Loloi Debuts New Logo, Campaign at High Point
HIGH POINT, N.C.-Loloi Rugs debuted its new logo and tag line at High Point Market, during its showroom party. Introduced by company executive Cyrus Loloi, the "new brand identity shows how creative and fashionable we are as a company." The new logo introduces the color red in a graceful, scripted "L"shape, with the company name below it in black. The company's new tagline is "A Pattern of Distinction."
In addition, for Breast Cancer Awareness Month, Loloi will donate $1 for every new "like" on its Facebook page and follow on its Pinterest page until Oct. 18 to the Susan G. Koman For the Cure.