Las Vegas Market Expands Temporaries, Targets Tabletop, Home Decor
LAS VEGAS-Las Vegas Market said it will continue to change, grow and redefine the market experience for participants at the January edition of Las Vegas Market. Winter market highlights will include a new Sunday-Thursday date pattern, increased breadth and depth of permanent showrooms and temporary exhibits, exponentially increased buyer attendance and unparalleled market amenities, educational programming and networking events.
"Las Vegas Market is experiencing growth that is unparalleled in today's industry, and no other U.S. market offers access to such a broad range of furniture, home decor and gift resources that allows for such dynamic, cross-category shopping," said Bob Maricich, CEO, International Market Centers, which owns and operates the show. "This winter, we will build upon our success over the last six months, focusing not only on adding depth where we have delivered breadth of resources and attendance, but also increasing the aesthetics and market experience for all participants."
IMC is projecting growth across many categories, with specific targets of specialty tabletop and better home decor within the c-ONE cross-category showcase, better home decor and furnishings showrooms on B3, C3 and C4; and lifestyle and gift resources on C10.
Temporary exhibit offerings also will expand once again for the winter Las Vegas Market, with addition of three new categories--Veranda, which spotlights outdoor and casual home furnishings, and Gallery, a showcase of better home textiles resources, on C5; and Fashion, an assemblage of lifestyle-oriented merchandise on C11.
"Our aggressive buyer outreach program to expand our buyer base beyond home furnishings retailers and designers, launched last April, resulted in incredible gift & home decor attendance growth of 73 percent at the 2013 Summer Market, and this exponential growth in buyer traffic validates our strategy to reposition Las Vegas Market as the leading furniture, home decor and gift market in western U.S.," said Maricich. "We are expecting even more attendance gains this winter with our 15-person team of retail relations specialists expected to contact and connect with new buyers at a rate of 600 calls per day, or 3,000 calls per week." According to Maricich, more than 15,000 calls have been completed to date resulting in an early surge in buyer registrations.