LAS VEGAS–Three gift and home decor exhibitors were recognized for Outstanding Achievement in Visual Merchandising at Gift+Home at the 2011 Summer Las Vegas Market, which ends today.
Yessica’s, Couronne Company and Alef Design were recognized for creating innovative and visually appealing displays to attract strong retail buyers and traffic to their spaces.
“We’re very pleased with ourselves,” said Amanda Cotcher, sales representative for Couronne Company. “Sales numbers have increased from last summer. The award is a great way to cap off the show season. We’re thrilled!”
A panel of expert judges, including celebrity designer Monica Pedersen (HGTV) and home products/trends editor Julie Smith Vincenti, evaluated the spaces on booth size, innovation, creativity, technique and aesthetic. The three winners excelled in delivering not only beautiful merchandising displays, but also in allowing buyers to visualize how the products could be displayed in a retail environment for turnkey use, according to the World Market Center.
“Judging was tough this year. There are a lot of great displays which made the process a little more competitive,” Pedersen said. “The biggest thing we were looking for throughout the judging process was whether the spaces were able to tell the story of the product, make you want to pick it up, buy it and take it home. These three did just that.”
Gift+Home at Las Vegas aims to boost the gift industry via a large-scale trade event that fuses the best gift resources for buyers on the West Coast in an unrivaled market destination, said the World Market Center.
Gift+Home temporaries, located on the fifth floor of Building C, joined the hundreds of permanent showrooms featuring top gift and decor lines at the Summer 2011 Las Vegas Market.
The next Las Vegas Market takes place Jan. 30-Feb. 3, 2012.