SANTA FE, N.M.—The Museum of New Mexico Foundation has signed a licensing agreement with Jaipur Rugs.
Next spring, Jaipur will introduce Traditions made Modern, a group of rugs and pillows inspired by the textile collection at the Museum of International Folk Art, and the basketry and weaving collections at the Museum of Indian Arts & Culture. Both museums are branches of the Museum of New Mexico.
Focusing specifically on the handcrafted traditions of cultures from the all over the world, Jaipur Rugs’ designers will translate the traditional artistry, motifs, and craftsmanship into a collection of contemporary flat weave, tufted and hand knotted rugs and appliquéd and hand blocked pillows.
“Our team was so impressed after visiting the museums,” said Jaipur Rugs president Asha Chaudhary. “The depth and breadth of the museums’ collections inspired in them a new level of creativity and a fresh perspective into the contemporary design opportunities that ethnic material offers. Rooted in history and cultural tradition, and translated for a modern consumer, Traditions made Modern will afford consumers the opportunity to make a unique style statement.”