HIGH POINT, N.C.–The High Point Market has revamped its website (highpointmarket.org), adding new tools and features to help buyers better plan and navigate the market, and to help exhibitors promote themselves to attendees.
The new High Point Market site makes it easier for marketgoers to create their schedule right on the website, using social media log-ins like Facebook and Twitter accounts, eliminating the need for new user IDs and passwords to remember. Once buyers have logged in, they can create their market plan by adding events and exhibitors, writing and storing notes and reminders, sorting their plan by building or shuttle stop, and printing lists in their preferred order.
For exhibitors, the new site offers upgrades and enhancements to help them grab the attention of buyers and designers. Each company that shows at market can gain Facebook “likes” and Twitter followers directly from its profile page on the site. Companies can also add logos, descriptions, Twitter and RSS feeds, YouTube videos, and press releases. All releases will also be featured in the new Press Center on the site.
“The revamped website, featuring an integrated MyMarket, streamlines and enhances the Market experience and makes it more successful for attendees,” said Tom Conley, president and CEO of the High Point Market Authority. “The additions and upgrades to the market site allow buyers to get a head-start with market plans before they head to High Point, and they provide important tools to help exhibitors market themselves to buyers, designers and the media.”