ATLANTA–GoodWeave USA continues its fight to end child labor in the handmade rug industry with the launch of its One in a Million campaign, which looks to capture a six percent market share for certified rugs (those not made by children) this year and reach its tipping point in 2018. Currently, the organization certifies four percent of handmade rugs imported to the U.S.
The campaign debuts in its exhibit space, #620, at the Atlanta International Area Rug Market, which starts today. Its ad will appear in the February issue of dwell as well.
“We hope people will be inspired by the campaign, knowing that they can help change the fate of one in a million children by selecting a certified child-labor-free carpet,” said Nina Smith, GoodWeave USA’s executive director. GoodWeave estimates that the four percent of rugs it certifies in the U.S. translates to the rescue of more than 3,600 child laborers and education for more than 9,000 in India and Nepal.
“We need more of the carpet trade to get engaged to reach our goal of eliminating child labor from the sector,” she said. “Everyone has a role to play in solving the problem of child exploitation, whether by sourcing a certified rug, making a donation or spreading the word.”
People interested in the campaign can request a brochure by writing to info@GoodWeave.org.