Concord, NH–Rug maker Company C has promoted Marybeth Ferrer to national sales director. Ferrer will lead the independent sales force, working closely alongside the internal sales leader and customer service department, as well as oversee communication and transactions with Company C’s national dealers and sales representatives.
Ferrer previously served as sales representative and key accounts sales leader for the company after joining Company C in 2009. Prior to her arrival at Company C, Ferrer spent more than 20 years leading sales, retail and customer service teams at companies such as Ann Taylor, Williams-Sonoma, Restoration Hardware, Domain Home and Country Curtains.
“Marybeth has built strong relationships with our valued representatives and retailers and truly understands the Company C brand and product,” said Kristine Scotto, chief operating officer of Company C. “Her passion for color and design led her to assume the responsibility of the role even prior to her promotion. She will bring us to the next generation of continuing alignment of quality over quantity in our wholesale channel.”